PIN-UP

ÁREA :  340.00 m²  |  ANO :  2004  |  PINA  :  RECIFE


A Pin-Up é uma lanchonete temática, inspirada nas casas americanas da década de 50. A atmosfera alegre, kitsch e alto astral dá as cartas na arquitetura  —  que, em lugar de recriar fielmente as lanchonetes americanas originais, procura capturar o clima da América pós-guerra.

A nossa equipe realiza uma extensa pesquisa das lanchonetes americanas nos anos 50  —  e, particularmente, daquela que ficaria conhecida como googie architecture. A googie surgiu na Califórnia, em meio à cultura automotiva pós Segunda Guerra, e floresceu nas décadas de 50 e 60.

A arquitetura é divertida e descontraída  —  as cores ousadas, as formas arrojadas, as largas janelas em vidro, grandes marquises em balanço e as imagens da cultura pop, elementos essenciais da googie, estão todas lá. A atmosfera de 1955 está de volta  —  o piso em xadrez preto e branco, o vinil vermelho, as formas futuristas, as persianas nas janelas: só faltam os rabo-de-peixe no estacionamento.

Na fachada, a marquise sinuosa e as colunas em “v” são uma marca registrada dos anos em que o automóvel se popularizou. A fórmica  —  novidade na década de 50  —  está em toda a parte, do balcão às mesas. O aço contracena com a fórmica, com o vinil e as linhas aerodinâmicas, além de muito neon e máquinas de fliperama  —  algumas de época. A madeira faz uma mistura fina com as cores e formas arrojadas.

E há, claro, as pin-ups  —  desenhos de garotas sorridentes, “pinned up on the walls”, uma febre americana nas décadas de 40 e 50. As imagens  —  baseadas em originais da década de 50  —  arrematam a arquitetura alegre, kitsch e alto astral da lanchonete.

                    

 

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